The Greensboro Transit Authority (GTA) was created in 1991 when the City of Greensboro assumed operations of a private bus transportation system operated by the Duke Power Company since 1925. GTA is governed by a nine-person board comprised of representatives appointed by the Greensboro City Council. Each Council member appoints a GTA board member for two, two-year terms.
GTA has provided quality public transportation services to Greensboro residents and visitors. GTA operates bus service Mondays through Saturdays along 16 routes and seven Sunday routes. In addition, GTA operates a connector route for the S. Elm-Eugene area.
In 2006, GTA in partnership with seven local universities and colleges launched Higher Education Area Transit (HEAT), adding nine additional routes serving local institutions of higher learning and other select locations in Greensboro and Jamestown. For more information on HEAT, visit the HEAT website.
For eligible riders who have a disability that prevents them from riding the fixed route service, GTA operates Specialized Community Area Transportation (SCAT), a paratransit service providing curb-to-curb and door-to-door service within the city limits of Greensboro.
The City of Greensboro Public Transportation Division which oversees GTA is responsible for service planning, scheduling, and performance monitoring of all GTA transit services.
GTA operates within the Greensboro city limits, which comprises 131 square miles, and serves approximately 260,000 people. The sole destination served outside city limits is the Jamestown campus of Guilford Technical Community College. GTA also works in partnership with the Piedmont Authority for Regional Transportation (PART) to provide transportation access throughout the Triad.
Currently, 16 GTA routes are operated Mondays through Saturdays and seven routes on Sundays. In addition, there are five Higher Education Area Transit (HEAT) routes. Together, GTA and HEAT vehicles drive 2,170,000 revenue miles per year, more than 231 miles of GTA routes, 49 miles of GTA connectors, and 59 miles of HEAT routes. At last count, there were 1,056 GTA bus stops and 46 HEAT bus stops in Greensboro and Jamestown. GTA and HEAT serve more than four million passenger trips per year. SCAT vehicles drive 1,400,000 revenue miles per year.
There are currently 45 fixed-route buses in the GTA fleet, consisting of New Flyer, Gillig, Orion and Chevrolet makes. There are 10 buses for HEAT, all Chevrolet makes. SCAT has almost 50 paratransit vans.
GTA has an operating budget of approximately $20 million annually. About $1.7 million in revenue for GTA comes from pass sales and farebox revenue. GTA also receives funding from the Federal Transit Administration, NC Department of Transportation, City of Greensboro and as part of a lease-termination agreement with Duke Energy. HEAT transportation services were initially funded by federal and state grants and financial support from participating schools, but the service is now solely supported by the schools.
GTA provides bus services by contract with Transdev. The contractor is responsible for drivers and maintenance and provides 233,000 revenue hours of service annually. GTA also has contractor agreements with Dan Boyle and Associates for planning services. Additional information about GTA is available at www.ridegta.com and www.rideheat.com or by contacting Kevin Elwood at 336-412-6309.
Public Transportation Timeline
- 1925 - Southern Public Utilities, a subsidiary of Duke Power, begins public transportation services in Greensboro
- 1934 - Trackless trolleys begin service downtown
- 1962 - First African-American driver, Ed Greenlee, takes the wheel
- 1963 - Current bus fare is 15 cents per trip
- 1964 - National civil rights laws end segregation on public buses
- 1988 - Voters pass referendum authorizing property tax to support public transit
- 1990 - City of Greensboro takes over transit services from Duke Power
- 1991 - Greensboro City Council creates Greensboro Transit Authority; fare is 50 cents per trip
- 1992 - GTA carries one millionth rider; launches Career Express
- 1992 - GTA receives first lift-equipped buses and SCAT vans
- 1993 - Bus fare is 70 cents per trip
- 1995 - GTA displays first advertising painted bus
- 1996 - African-American female appointed Public Transportation Manager
- 1997 - Bus fare is $1 per trip
- 1998 - Evening modified (deviated) bus service offered for first time since departure of Duke Transit
- 1999 - Evening and Sunday fixed schedule offered
- 2000 - GTA debuts talking buses
- 2002 - SCAT service area adjusted to 3/4 mile of Fixed Route Corridor except for previously established trips.
- 2003 - Opening of J. Douglas Galyon Depot multi-modal transportation center (Phase 1); six-month operational analysis performed on SCAT recommended elimination of monthly pass and grandfathered trips, establishment of premium fare for non-ADA trips and development of a method of payment for users who cannot easily manipulate a cash fare
- 2004 - GTA Board established a two-tiered fare structure that enabled riders who resided or traveled beyond the ADA service area to ride SCAT at a higher rate
- 2005 City Council votes to terminate the two-tiered fare structure, institute a "single ADA paratransit service" and extend the SCAT service area to anywhere within the City limits at the same base fare for all trips
- 2006 - Higher Education Area Transit (HEAT) begins service
- 2007 - GTA Board adopts revised fare structure that supported City Council recommendation; adds sedans to fleet; GTA fare is $1.10 per trip; HEAT website wins American Public Transportation Association AdWheel Award; 30-minute service begins on all daytime routes
- 2008 - GTA fare is $1.20 per trip
- 2009 - Daytime routes extended from 7 to 15 routes; fare increased to $1.30 per trip as part of third planned fare increase
- 2010 - GTA radio commercial wins American Public Transportation Association AdWheel Award; GTA Transportation Center offers free Wi-Fi and electronic charging station; HEAT adds direct routes to area shopping districts; construction begins on new Operations and Maintenance Facility and Administrative Offices
- 2011 - GTA places into operation Greensboro’s first diesel-electric hybrid buses
- 2012 - GTA completes construction on new 66,000-square-foot Operations/Maintenance Facility and Administrative Office at 223 W. Meadowview Rd, fares increased to $1.50 per trip
- 2013 - GTA places in operation first gasoline-electric hybrid SCAT vans
- 2014 - Debut of GoPass, GTA's first rechargeable smart card
- 2015 - GTA wins marketing awards from North Carolina City-County Communicators
- 2016 - Live bus tracking begins
- 2017 - GTA wins American Public Transportation Association AdWheel Marketing Award
- 2018 - GTA wins American Public Transportation Association AdWheel Marketing Award